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KSMB-SMB2024 SEOUL provides a variety of Tour Programs where you can feel and experience Korean cultures first-hand.
Discover Korea and enhance your experience through the tour program.
  • Reservation Deadline : May 31, 2024, all dates are based on Korean Local Time(GMT+9)
  • Minimum person for each tour program: 20 People, the tour programs are subject to change or cancelled if the minimum persons are not reached and if will be noticed individually to the email.
  • The number of participants is limited for each tour, and participation is confirmed on a first-come, first-served basis.
  • Tour programs and itineraries are subject to changed later due to local circumstances.

If you have any inquiries regarding the tour programs, please do not hesitate to contact via

Half-day Tour

  • Date & Time : July 3(Wed), 2024 | 13:00-18:00
  • Start/End Point : Konkuk University
  • Including : Bus, English Speaking Tour Guide, Entrance & Experience Fees
HT-1. Historical & Traditional Tour
Course Gyeongbokgung Palace(with Hanbok) → National Palace Museum of Korea → Bukchon Hanok Village → Insadong
Price/Person USD55 / KRW72,000 (Min. 20 People / Max. 90 People)
Gyeongbokgung Palace(with Hanbok), built in 1395 by King Taejo, the founder of the Joseon Dynatsy, served as the primary royal residence and governmental center. The name “Gyeongbokgung” translates to “Palace of Shining Happiness”. Within its grounds stands the majestic Geunjeong-jeon Hall, the largest wooden structure of its kind in Korea, where royal ceremonies and official events took place. Visitors to Gyeongbokgung can rent the hanbok(Korean Traditional Costume) and enter the palace while wearing costumes.

The National Palace Museum of Korea is a treasure trove of artifacts spanning 500 years of Joseon Dynasty history. With approximately 45,000 items on display, including royal manuscripts, garments, and jewelry, the museum offers a captivating glimpse into Korea’s regal past.

Bukchon Hanok Village, nestled in the heart of Seoul, is a living testament to Korea's architectural heritage. Comprising hundreds of well-preserved traditional hanok houses from the Joseon era, the village offers visitors a glimpse into the country's rich cultural heritage. Today, many of these Hanoks operate as cultural centers, guesthouses, restaurants and tea houses. While exploring the village, visitors are kindly reminded to respect the residents' privacy and the serene atmosphere of this historic neighborhood.
HT-2. Historical & Cultural Tour
Course Deoksugung Palace & History Museum of the Korean Empire → Insadong → Cheongwadae(the Blue House)
Price/Person USD45 / KRW58,000 (Min. 20 People / Max. 90 People)
Deoksugung Palace is unique among Korean palaces by its modern seal engraving and Western-style garden and fountain. The harmonious blend of medieval and modern architectural styles is evident throughout Deoksugung Palace. During the Joseon Dynasty, royal guards were tasked with safeguarding and patrolling the gates of the capital city and the royal palaces.

Insadong is a quaint neighborhood nestled in the heart of Seoul, transporting visitors back to an era when women wore hanbok and men rode horses. With its wooden tea houses, boutique galleries, and street vendors selling traditional snacks, visitors can immerse themselves in one of Seoul’s most captivating and culturally rich districts.

Cheongwadae, also known as the Blue House, was the Korean presidential residence. Located in central Seoul, visitors can tour Cheongwadae and the main building houses the presidential office, reception hall, and conference room.
HT-3. Feel the K-POP Tour
Course Real K-Pop Dance → K-star Road(Cheongdam)
Price/Person USD55 / KRW72,000 (Min. 20 People / Max. 60 People)
Real K-Pop Dance offers a unique Korean Wave experience, as featured by media outlets like the BBC and ESPN, providing a special program where participants can learn the latest K-Pop choreography from actual K-Pop backdancers. Classes are conducted in English for foreign tourists, and participants will receive photos, videos, and certificates of completion.

K-Star Road(Cheongdam), often referred to as "The luxury road of Cheongdam," boasts numerous world luxury goods stores, making it a prime shopping destination. Recently, a new symbolic sculpture featuring a famous K-Pop group has been unveiled, depicted on human-scale bear dolls.
HT-4. Experience the K-food Tour
Course Museum Kimchikan → Lotte World Tower “Seoul Sky”
Price/Person USD85 / KRW110,000 (Min. 20 People / Max. 30 People)
Museum Kimchikan displays various kinds of real kimchi, not in models. Living kimchi lactobacilli can be observed with an electron microscope. There is also a program to make kimchi yourself, so you can experience Korean traditional culture.

Lotte World Tower, situated in Jamsil, stands as a landmark in Seoul, housing the nation's highest observation deck along with residential and commercial facilities.

Seoul Sky, an observatory located within Lotte World Tower, offers a thrilling experience with 360-degree views of Seoul from a height of 500 meters above ground level.
HT-5. National Museum & Han River Cruise
Course National Museum of Korea → Han River Cruise
Price/Person USD60 / KRW78,000 (Min. 20 People / Max. 60 People)
The National Museum of Korea stands as the flagship museum of Korean history, representing the cultural essence of Korea. Since its establishment in 1945, the museum has remained dedicated to various studies and research activities encompassing archaeology, history, and art, continually evolving through diverse exhibitions and educational programs.

Han River Cruise offers one of the most enjoyable ways to experience sightseeing along the Han River. Visitors can relish the scenery on both sides of the river while feeling the refreshing breeze and even have the opportunity to feed flying seagulls.

Full day Tour

  • Date : July 6(Sat), 2024
  • Start/End Point : Hotel
  • Including : Bus, English Speaking Tour Guide, Entrance & Experience Fees, Lunch
FT-1. DMZ Tour
Date & Time July 6(Sat),2024 / 07:00~18:00
Course Paju DMZ(Imjingak, the 3rd Tunnel, Dora observatory), Tong-ilchon(village, passing-by) → The War Memorial of Korea
Price/Person USD75 / KRW98,000 (Min. 20 People / Max.60 People)
Paju DMZ is one of the most sought-after tourist destinations for foreign visitors to Korea, representing a significant dark tourism attraction where visitors can experience the legacy of the Korean War. At Paju DMZ, visitors can explore various sites such as Imjingak, Panmunjom, and the 3rd Tunnel.

The Dora Observatory, located on the South Korean side of the 38th parallel atop Dorasan (Mount Dora) in Paju, offers panoramic views of the Demilitarized Zone. From here, visitors can observe the North Korean propaganda village within the DMZ and glimpse the city of Kaesong.

The War Memorial of Korea, established in 1994 in Seoul's Yongsan-gu district, serves as a tribute to those who sacrificed their lives for their country. With exhibits featuring over 10,000 materials related to the Korean War, the memorial also offers various educational and experiential programs.
FT-2. Korean Folk Village Tour
Date & Time July 6(Sat),2024 / 09:00~18:00
Course Korean Folk Village → Starfield COEX Mall → Bongeunsa Temple
Price/Person USD90 / KRW117,000 (Min. 20 People / Max.90 People)
Korean Folk Village is a living museum situated in Yongin, a satellite city near Seoul, aimed at showcasing traditional Korean life and culture. Real houses from various regions across the country have been relocated and restored to recreate a village from the late Joseon period. The village hosts events celebrating seasonal changes and traditional performances.

Starfiled COEX Mall, the largest underground shopping mall in Asia, offers a comprehensive shopping experience with hundreds of clothing and accessory stores, along with numerous dining options.

Bongeunsa, a Buddhist temple established in 794 during the Silla period, boasts over a thousand years of history and is a popular tourist destination. It offers various programs related to traditional Korean Buddhist culture in multiple languages.